Brand Strategist
Define what it stands for, not just how it sounds
Strategy sits upstream of the work you do now: the positioning, the audience truth, the idea a brand is built on. You already make arguments persuasive; this is about authoring the argument itself. Many strong copywriters cross here, because words and strategy share a spine.
What you already bring
Argue
Envision
Concretize
Convince
Analyze
See pattern
Critical thinking
Cultural literacy
Communication
Communication & PR
Behavioral Science
SalesThe gap
Insight work and frameworks: turning research into a sharp positioning, building brand platforms, and presenting strategy to clients who buy it. Some comfort with data and category analysis.
How to get there
- Shadow your agency's planners; offer to write the narrative for their next strategy deck.
- Learn the core tools: positioning statements, brand keys, jobs-to-be-done, simple insight mining.
- Reframe one brief as a strategist would, and pitch the reframe alongside the copy.
Your first move
On your next brief, write the one-page strategy you think it should have had, then share it.
In Stockholm
Planning and strategy roles sit in the larger Stockholm agencies and consultancies (Forsman & Bodenfors, NORD DDB, Prime, Bold). Strategy also travels well into in-house brand teams.
