Conversation & AI Content Designer
Write what the machine says
AI assistants, chatbots and voice interfaces all need someone who can make them sound human, helpful and on-brand. This is writing as system design: personas, prompts, flows, guardrails. For a writer who is curious about AI, it is one of the most future-proof places your craft can go.
What you already bring
Write
Concretize
Improvise
Tell
Idea development
Communication
AI literacy
Digital systems
Empathy
Communication & PR
Psychology
Artificial IntelligenceThe gap
Conversation design craft (dialogue flows, intents, error recovery), prompt engineering, and enough technical fluency to work with product and data teams. A working mental model of how language models actually behave.
How to get there
- Learn the discipline (the Conversation Design Institute) and do hands-on prompt work with the current models.
- Design and prototype one assistant end to end, even with a no-code tool, as a portfolio piece.
- Get fluent in how models fail and how to write around it: tone, refusals, hallucination, safety.
Your first move
Rewrite a clumsy chatbot or AI feature you have used, and document the persona and flows you would give it.
In Stockholm
Every Stockholm product company is building AI features right now (Spotify, Klarna, King, Sana, plus a wave of AI startups). Conversation and AI-content roles are appearing faster than there are people to fill them.
