Independent Creative / Consultant
Same craft, your own name on the door
Not a new discipline, a new structure. Going independent lets you sell the senior judgment you already have directly, at your rate, to clients you choose. For many creatives it is the highest-leverage move available, and one of the lowest-risk to test while still employed.
What you already bring
Write
Create
Sell
Drive
Get started
Idea development
Self-leadership
Creativity
Catalyst
Entrepreneurship
Communication & PR
SalesThe gap
The business, not the craft: finding and pricing clients, contracts and invoicing (enskild firma or AB), a pipeline that does not depend on one source, and the discipline of running yourself.
How to get there
- Line up one or two anchor clients before you leave anything, ideally through your current network.
- Set up the admin: company form, F-skatt, an accountant or Bokio, and a simple rate card.
- Build a tiny, sharp site and tell your network exactly what you sell.
Your first move
Take one freelance project on the side this quarter to test demand and your rate.
In Stockholm
Stockholm's agency ecosystem runs heavily on senior freelancers, and the egenforetagare path is well-trodden. Old colleagues and the local creative communities are the main channel for work.
