New Ground/Directions/Service Designer
Stretch distancetime to pivot: 1-2 years

Service Designer

Design the whole experience, not just the message

Service design shapes how an entire service feels across every touchpoint, from app to phone call to letter. Your Hyper Island grounding in design thinking, collaboration and prototyping is exactly the foundation, and your communication craft is rarer in that world than you would think.

Demand 2026-2036
Growing
Established and hiring in tech, banks, the public sector.
Competition
Moderate
Salary, Stockholm
50-72k/mo
indicative, gross per month, mid to senior

What you already bring

the cards from your core that transfer straight in
What you can do
Design
Map
Overview
Idea development
Do (practical)
How you think
Interdisciplinary thinking
Facilitation
Creativity
Empathy
Worlds you know
Design
Project Management
Behavioral Science

The gap

what you would need to build

The service-design toolkit: journey mapping, service blueprints, qualitative research, prototyping and co-design. Working in cross-functional teams over longer horizons than a campaign.

How to get there

  1. Do a focused programme (Hyper Island short courses, or the SVID and local service-design community) and run one real project through the methods.
  2. Build a case: map a broken service you know, research it, prototype a better version.
  3. Make research and facilitation core skills, not occasional ones.

Your first move

// start here

Pick a frustrating service you use, map its journey, and sketch the redesign.

In Stockholm

Sweden is a service-design heartland, with deep public-sector and design roots. Work sits in studios, consultancies and banks, and across the public sector via Vinnova-funded innovation.