Service Designer
Design the whole experience, not just the message
Service design shapes how an entire service feels across every touchpoint, from app to phone call to letter. Your Hyper Island grounding in design thinking, collaboration and prototyping is exactly the foundation, and your communication craft is rarer in that world than you would think.
What you already bring
Design
Map
Overview
Idea development
Do (practical)
Interdisciplinary thinking
Facilitation
Creativity
Empathy
Design
Project Management
Behavioral ScienceThe gap
The service-design toolkit: journey mapping, service blueprints, qualitative research, prototyping and co-design. Working in cross-functional teams over longer horizons than a campaign.
How to get there
- Do a focused programme (Hyper Island short courses, or the SVID and local service-design community) and run one real project through the methods.
- Build a case: map a broken service you know, research it, prototype a better version.
- Make research and facilitation core skills, not occasional ones.
Your first move
Pick a frustrating service you use, map its journey, and sketch the redesign.
In Stockholm
Sweden is a service-design heartland, with deep public-sector and design roots. Work sits in studios, consultancies and banks, and across the public sector via Vinnova-funded innovation.


