Communications for Public Good
Point the persuasion at something that matters
The same craft that sells products can move people on climate, democracy, health and justice. A purpose pivot keeps everything you are good at and changes what it serves: campaigns for NGOs, public agencies, movements or mission-driven organisations. Often less money, frequently more meaning.
What you already bring
Convince
Argue
Inform
Motivate
Tell
Communicate
Communication
Mobilisation
Empathy
Responsibility & ethics
Politics
Global Development
Social WorkThe gap
The sector's realities: advocacy and behaviour-change craft, smaller budgets and slower machines, coalition and stakeholder work, and a genuine grasp of the issues. Campaigning for change is not the same as campaigning for a brand.
How to get there
- Do pro bono or volunteer comms for a cause you believe in, and learn how the sector actually works.
- Study behaviour-change and advocacy communication, which has its own evidence base.
- Build relationships in the Stockholm NGO and public-sector world before you try to move.
Your first move
Offer one organisation you admire a free piece of campaign or comms work.
In Stockholm
Stockholm hosts large NGOs and mission-driven bodies (UN agencies, Sida-funded organisations, the major Swedish charities) plus an active public-sector communication world. Purpose-led agencies exist too.
