New Ground/Directions/Speechwriter & Executive Ghostwriter
Stretch distancetime to pivot: 6-12 months

Speechwriter & Executive Ghostwriter

Write the words leaders say and sign

Behind most strong speeches, op-eds and CEO posts is a writer who is not the speaker. It is a discreet, high-trust, high-value niche that rewards exactly your skills: argument, story, rhythm, and the ear to write in someone else's voice. Rhetoric is a craft you can study and own.

Demand 2026-2036
Steady
Small field, high trust, durable.
Competition
Open
Salary, Stockholm
55-85k/mo / freelance high
indicative, gross per month, mid to senior

What you already bring

the cards from your core that transfer straight in
What you can do
Write
Argue
Convince
Tell
Concretize
Listen
How you think
Storytelling
Communication
Empathy
Cultural literacy
Worlds you know
Rhetoric
Communication & PR
Politics

The gap

what you would need to build

Rhetorical craft for the spoken word and for opinion writing, ghostwriting discipline (subordinating your voice to theirs), and the trusted-adviser relationship that wins this work. A point of view on the issues your clients speak about.

How to get there

  1. Study the form: classic rhetoric, great speeches, and the modern executive op-ed and LinkedIn voice.
  2. Ghostwrite for one leader you know (a CEO, a founder, a politician) and build a quiet portfolio.
  3. Practise writing the same argument in three different people's voices.

Your first move

// start here

Offer to draft the next talk or opinion piece for a leader in your orbit.

In Stockholm

Demand sits with executives, founders, politicians and public figures across Stockholm, usually found through trust and referral rather than ads. Often paired with broader comms-advisory work.

Ask yourself

three prompts from the professional development deck to pressure-test this move