Stretch distancetime to pivot: 6-12 months
Employer Branding & Internal Comms
The brand pointed inward
Tell the story of what it is like to work somewhere, to the people inside and the talent outside. Employer branding and internal communications are a fast-growing discipline where storytelling, culture and recruitment meet, and writers who get culture are exactly who they need.
Demand 2026-2036
Growing fast
Talent competition keeps budgets flowing.
Competition
Moderate
Salary, Stockholm
45-65k/mo
indicative, gross per month, mid to senior
What you already bring
the cards from your core that transfer straight in
What you can do
Tell
Communicate
Get to know people
Write
MotivateHow you think
Storytelling
Communication
Emotional intelligenceWorlds you know
Human Resources
Communication & PR
PsychologyThe gap
what you would need to build
The HR and people context: recruitment funnels, employer value propositions, internal channels, and measuring engagement and employer reputation.
How to get there
- Learn the employer-branding playbook (EVP, candidate journey, the LinkedIn and Glassdoor dynamics).
- Build an employer story and content plan for a company you know.
- Partner with a people or HR team on one real internal campaign.
Your first move
// start here
Draft the employer value proposition and a launch story for a company you admire.
In Stockholm
The war for talent in Stockholm's tech and scale-up scene makes employer branding a priority and a budget line; the discipline is hiring fast.
Ask yourself
three prompts from the professional development deck to pressure-test this move
