Stretch distancetime to pivot: 6-12 months
Corporate Narrative Strategist
The story a company tells about itself
Companies, founders and leaders all need a coherent story: why we exist, where we are going, why it matters. Narrative strategy makes that story and threads it through everything from fundraising decks to all-hands. It is high-level storytelling with a seat near the top.
Demand 2026-2036
Growing
Founders and execs increasingly buy narrative.
Competition
Moderate
Salary, Stockholm
55-85k/mo / freelance
indicative, gross per month, mid to senior
What you already bring
the cards from your core that transfer straight in
What you can do
Tell
Envision
Concretize
Argue
SummarizeHow you think
Storytelling
Communication
Critical thinkingWorlds you know
Communication & PR
Business Administration
Behavioral ScienceThe gap
what you would need to build
The business fluency: strategy, fundraising and investor narratives, and the confidence to advise leaders on the story, not just write it.
How to get there
- Study how strong companies and founders tell their story (decks, keynotes, manifestos).
- Rebuild one company's narrative end to end as a sample.
- Offer to shape the narrative for a founder or leader in your network.
Your first move
// start here
Rewrite a company's about-story and founding narrative as you think it should read.
In Stockholm
Stockholm's dense startup and scale-up scene constantly needs narrative for fundraising and positioning; founders pay well for someone who can find the story.
Ask yourself
three prompts from the professional development deck to pressure-test this move
